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The Power of Habit

The Power of Habit

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Charles Duhigg explores how habits form within individuals, organizations, and societies through a recurring loop of cue, routine, and reward. Drawing on scientific research and narrative case studies, The Power of Habit examines why routines become automatic and how changing key patterns can reshape behavior. Duhigg moves from personal habits to corporate culture, athletic performance, marketing, and social movements, showing that lasting change often begins by understanding the structure beneath repeated action rather than relying on willpower alone.

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