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The Lean Startup

The Lean Startup

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$6.50 USD
$6.50 USD
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Eric Ries presents a framework for building new products and organizations under conditions of uncertainty. The Lean Startup explains validated learning, minimum viable products, rapid experimentation, innovation accounting, and the decision to pivot or persevere. Rather than relying on long planning cycles and untested assumptions, Ries encourages teams to learn directly from customer behavior and measurable results. The method applies to entrepreneurs, internal innovation teams, and established companies seeking a disciplined way to test ideas before committing greater time and capital.

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