Rina Raphael looks past the pastel branding and soft language of the wellness industry to ask what it is really selling, and why so many people feel compelled to buy it. Drawing on reporting, cultural analysis, and her own experience covering the field, she examines how self-care became entangled with consumer pressure, gendered frustration, and the promise that enough discipline might finally deliver control. Clear-eyed, deeply readable, and more nuanced than a simple takedown, this is a sharp study of an industry that knows exactly how to speak to unease.
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