Cultish: The Language of Fanaticism
Cultish: The Language of Fanaticism
Very Well Kept (Excellent)
Amanda Montell examines how language creates devotion, belonging, authority, and us-versus-them thinking across groups ranging from notorious cults to fitness communities, start-ups, social media movements, and multilevel marketing organizations. Cultish: The Language of Fanaticism challenges simple explanations about brainwashing by focusing on the words, slogans, labels, and persuasive patterns that shape belief. Darkly humorous and accessible, the book reveals how cultish language appears far beyond isolated extremist groups.
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