{"product_id":"the-challenger-sale","title":"The Challenger Sale","description":"\u003cp\u003eIn \u003cem\u003eThe Challenger Sale\u003c\/em\u003e, Matthew Dixon and Brent Adamson argue that top B2B sales performance comes less from relationship-building alone than from teaching, tailoring, and taking control of the conversation. Grounded in research on complex selling, the book remains a widely cited guide to consultative sales strategy.\u003c\/p\u003e","brand":"Golden Leaf Books","offers":[{"title":"Default Title","offer_id":45462730014911,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/6961\/4527\/files\/404356a3-a7ee-4f75-b19b-e242fbd29f12.webp?v=1775960201","url":"https:\/\/www.goldenleafbooks.co\/products\/the-challenger-sale","provider":"Golden Leaf Books","version":"1.0","type":"link"}