{"product_id":"selling-the-invisible","title":"Selling the Invisible","description":"\u003cp\u003eHarry Beckwith turns service marketing into something far more concrete than the title first suggests. Built from short, practical observations, the book looks at trust, perception, positioning, and the quiet details that make people choose one service over another. Brisk, useful, and still remarkably clear.\u003c\/p\u003e","brand":"Golden Leaf Books","offers":[{"title":"Default Title","offer_id":45462713565375,"sku":null,"price":5.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/6961\/4527\/files\/ebfcbc8d-30fd-4f41-b6f6-09fa7d7bf3d3.webp?v=1775425021","url":"https:\/\/www.goldenleafbooks.co\/products\/selling-the-invisible","provider":"Golden Leaf Books","version":"1.0","type":"link"}